All visual social media portfolio content below was designed, directed, filmed, edited, and promoted with copywriting on social media by Phoebe Metcalfe.
Social media videos containing spoken words have captions included for accessibility.
Where appropriate, current social media trends were followed to keep content relevant and engaging for audiences.
The University of Newcastle
Original informative, entertaining, and promotional content below was individually created by Phoebe between 2021 - 2022 for the Marketing and Communication team, and the Student Communication team at The University of Newcastle.
Congratulations from
Student Central
Student Communication Team (2023)
December Graduation 2023
Student Communication Team (2024)
July Graduation 2023
Student Communication Team (2023)
Orientation Wrap Up 2023
Student Communication Team (2023)
Amazing Race at Orientation
Student Communication Team (2022)
Fully Graded Date Reminder
Student Communication Team (2022)
Find your Pathway into Uni Promotion
Marketing & Communication Team (2021)
Graduation Vox Pop
Student Communication Team (2022)
Enrolment Playlist on YouTube
Student Communication Team (2022)
In this playlist I contributed to:
- What to Enrol In: voiceover (VO) and VO editing.
- How to Use Program Planner: full video.
- Your Enrolment Part One until Part Four: full videos.
Orientation Ad Reel
Student Communication Team (2023)
In this video I contributed to VO editing, VO recording, the video montage at the end of the reel.
Enrolment Playlist on YouTube
Student Communication Team (2022)
In this playlist I contributed to:
- Day in the Life at the Uni of Newcastle - Mikayla, Briony, Connie, and Phoebe: full videos.
Navigator
Navigator is a student blog lead by the Student Communication team at the University of Newcastle. All Navigator content is promoted on official University channels.
All social media copy and article cover images were created by Phoebe.
Is Slacktivism Slack? A Case Study of #blackouttuesday
Activism has changed the world. From shifting laws, rights, and paradigms, mass audiences have been able to shape the cultural context we live in. Now, with the digital convergence of traditional media and the active use of Social Networking Sites (SNS) mass media audiences have had more opportunity to increase the volume of their powerful voices. The function and communication of online activism and traditional activism are vastly different (Chon & Park, 2019, pp. 96-97). So, how sincere are online activists?
What Were You Wearing?
Original promotional videos created by Phoebe in a volunteer capacity with domestic and sexual violence justice organisation 'What Were You Wearing'.
Stand Still Protest (2023)
Stand Still Protest (2023)
Stand Still Protest Promotion (2023)
Queer and Now
Original event videos created by Phoebe in a freelance commission capacity for LQBTQIA+ organisation 'Queer and Now'.
Bernie's Bar Grand Opening (2023)
2nd Birthday (2023)
Spring Fling (2022)